The Periodic Table of Content

We have seen many unique ways of describing content and how it is created, but never such a creative way as we found in a post by Andy Crestodina of Orbit.

He chose to describe the different types of content as elements on a periodic table.

“Elements at the top of the chart are small and tend to have a shorter half-life. Elements at the bottom are larger, slower to create and last longer. Elements to the left appear everywhere, on billions of sites and various devices. Elements on the right are more likely to be on your site. The number in the top right indicates the typical length of number of words for that Element.”

We think this was a genius way of explaining how different types of content are created, compliment each other and are shared.

Take a look at the Periodic Table of Content below:

Check out his whole post that dives even deeper into each element.

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